Skip to content
SALES · INTERNAL

WhatsApp sales playbook

Copy-ready messages for the 1-hour SLA, first-win nudges and Essential close. Personalise {name} and {school}, then paste into WhatsApp.

Tone: short, respectful, school-hours friendly. Prefer one question per message. English or Kiswahili to match the lead.

Daily SLA
  • Reply to new WhatsApp / demo leads within 1 hour (school hours)
  • Every trial that finished setup gets a personal first-win message the same day
  • Day 7–14: first-win check · Day 14–25: Essential conversion call

Filled into every script below

Inbound (≤1h)

New demo request

When to send: Lead just submitted /request-demo or messaged first.

Habari Amina — thanks for reaching out about Dshule for Sunrise Secondary.

I can walk you through admissions + fees on sample data (30 min), or you can start a free 30-day trial today (no card).

Which works better this week?
Open link
Inbound (≤1h)

Inbound → send trial link

When to send: Lead wants to try themselves before a call.

Habari Amina — here’s a free 30-day trial for Sunrise Secondary. Start with Admissions (parents apply on any phone):

https://dshule.com/start-free?product=admissions_only

After you set up, message me — I’ll help you publish the apply link (first win this week).
Inbound (≤1h)

After hours / weekend

When to send: Lead arrives outside school hours.

Habari Amina — received your message about Sunrise Secondary. We’re offline for the evening but I’ll reply first thing in school hours tomorrow.

If you want to explore now: free trial (no card) → https://dshule.com/start-free
Trial · first win

Trial welcome · Admissions

When to send: Same day as trial provisioned (admissions_only).

Karibu Amina — Sunrise Secondary is live on Dshule Admissions 🎉

This week’s first win:
1) Publish your public apply link
2) Review 1 application or walk-in enroll
3) Invite one admissions staff

Stuck on any step? Reply here and I’ll guide you.
Open link
Trial · first win

Trial welcome · Library

When to send: Same day as library_only trial.

Karibu Amina — Sunrise Secondary library workspace is ready.

First win this week:
1) Add ~10 books
2) Issue one loan
3) Invite the librarian

Reply if you want a 10-min screen share.
Open link
Trial · first win

Trial welcome · Transport

When to send: Same day as transport_only trial.

Karibu Amina — transport for Sunrise Secondary is ready.

First win:
1) Register one vehicle
2) Create one route families know
3) Assign 5 students

Message me when the first bus is in — happy to check it with you.
Open link
Trial · first win

Day 3 · no login / quiet

When to send: Trial started but no activation signals.

Habari Amina — checking in on Sunrise Secondary’s Dshule trial.

Many heads get blocked on the first login. I can:
• reset access, or
• jump on a 15-min call this week

What would help?
Trial · first win

Day 7 · first win check

When to send: Monday pipeline: trials last 7 days without first win.

Habari Amina — one week into Sunrise Secondary’s trial.

Have parents applied on the public link yet, or did you do a walk-in enroll?

If not, I can stay on WhatsApp while you publish the link (5 min). Shall we do it now?
Campaign page
Convert · Essential

Day 14 · Essential pitch

When to send: Parents applying / students on record — expand to full school.

Habari Amina — parents are already on Sunrise Secondary’s admissions pipeline. Next usually is fees + classes + report cards on the same students (no re-import).

Essential is TZS 2.5M/year for the full spine. I can send a one-page quote or jump on a 20-min call. Prefer which?
Open link
Convert · Essential

Day 21 · book conversion call

When to send: Trial mid/late — no paid plan yet.

Habari Amina — Sunrise Secondary’s trial window is moving on. Worth 20 minutes this week to map Essential vs staying on one module?

Pick a slot: Tue/Wed morning, or Thu afternoon? I’ll bring pricing + migration steps.
Open link
Convert · Essential

Price objection

When to send: “Too expensive” / compare to free tools.

Fair question, Amina. Spreadsheets look free until staff weekends and lost fee receipts.

Essential is one annual fee for the whole school — no per-parent charge. You can start with Admissions free, then upgrade when fees matter.

Want the pricing page + what schools usually unlock first? https://dshule.com/pricing
Open link
Convert · Essential

Vs spreadsheets / other SIS

When to send: Comparing systems or “we already use Excel”.

Habari Amina — if Sunrise Secondary is comparing options, the difference we care about is one student record (apply → enroll → fees → reports) without WhatsApp chaos.

Easiest proof: 10 min on our demo school. Link: https://dshule.com/demo

Or I can demo on a call with your bursar/head. Which do you prefer?
Open link
Expand modules

Expand · fees after admissions

When to send: Admissions active, term start approaching.

Habari Amina — term is coming. Sunrise Secondary already has students on Dshule; turning on Finance puts invoices + mobile money on the same record (no second list).

I can enable fees with you on a short call, or send the fees landing: https://dshule.com/finance
Expand modules

Expand · library add-on

When to send: Mid-year; school wants library without full SIS push.

Habari Amina — library can start free for 30 days on the same Sunrise Secondary account. Catalogue + loans now; academics later without migrating again.

Start: https://dshule.com/library
Expand modules

Expand · transport add-on

When to send: Mid-year bus / pickup pain.

Habari Amina — transport (vehicles, routes, student pickup) sits on the same students as admissions/fees.

Free 30-day transport trial for Sunrise Secondary: https://dshule.com/transport

Want me to walk the first route with you?
Networks

Multi-campus intro

When to send: Lead mentions 2+ campuses / diocese / district.

Habari Amina — for multi-campus groups we use Dshule Networks: one policy spine, live enrolment/fees per campus.

Overview: https://dshule.com/districts

How many campuses does Sunrise Secondary cover today?
Open link
Networks

Networks · book demo

When to send: After interest confirmed.

Perfect, Amina. Let’s do a 30-min networks walkthrough for Sunrise Secondary — enrolment + fee rollups across campuses.

Who else should join (bursar / campus heads)? I’ll send a calendar hold after you pick a day.
Open link
Chat on WhatsApp